I'm stepping into something new.

In 2019, I started writing online to clarify my thoughts on success, work, and life.To my surprise, over a million people have followed along. Not because I have all the answers (I certainly don’t), but because we all want the same thing:A life we genuinely love, supported by work we enjoy.I built my audience by sharing tactical business advice. But over the past year, my writing has shifted toward the intersection of life and business. I find myself asking questions like: How do we build businesses that serve our lives instead of consuming them? What does success actually look like when we step off the default path?This isn’t a random shift. Years ago, I joined private memberships with entrepreneurs who put life first and business second. These groups changed how I think about success through their workshops, conversations, and valuable connections. I saw what happens when work actually makes life better instead of just taking away from it.About a year ago, I started bringing these ideas into my newsletter, The Saturday Solopreneur, and something clicked. Thousands of messages have poured in from readers who resonated with this new direction, hungry for the same conversation.And after speaking with many of you, I learned that the value I found in these membership groups is exactly what you’re looking for. So I decided to build that experience for you.It’s called Unsubscribe. A newsletter and private membership for people stepping off the default path and redesigning life and work on their terms.This is the space I've wanted to build and where I want to spend my time.There are three ways to participate:A Free Membership with two weekly essays that help you unsubscribe from the default path and reconsider how you’re working, living, and thinking.A Paid Membership that invites you into the members-only comments section of each essay, and my private Substack chat where I drop behind-the-scenes thoughts, share ideas in progress, and host real-time member Q&A.An Inner Circle Membership for people who want the full experience: monthly workshops with top entrepreneurs, creators, authors, and thinkers. Invitations to intimate in-person dinners with me, special guests, and other members around the globe. And an ever-growing archive of workshop recordings. Inner Circle members also have the exclusive ability to start their own chat threads in Substack chat.

Here’s everything that’s inside:

Two weekly essays (Free Membership)Each week, you’ll receive two short essays that help you unsubscribe from the default path and in work and life. Each essay is a 2-3 minute read.Meaningful discussions (Paid Membership)At the end of every essay is a members-only comments section. I’ll be there regularly, reading and replying thoughtfully to member comments.Private Substack Chat (Paid Membership)Paid members also get access to my Substack Chat: a private real-time chat group where I’ll share behind-the-scenes, drop new ideas, and host member Q&A.Note: Only Inner Circle Members can start their own chat threads.Monthly Workshops (Inner Circle Membership)High-value sessions led by entrepreneurs, authors, and creators building intentional lives and businesses.Upcoming workshops include:• How to Write Stuff People Read with Justin Welsh (that’s me)
• Using A.I. to Enhance Your Life and Business with Dan Koe
• Wandering the Pathless Path with Author Paul Millerd
• Building Business Flywheels with Kit.com CEO Nathan Barry
• And many more…
All Inner Circle members get access to the archive of workshop recordings, so you can watch them anytime and revisit at your leisure.Intimate In-Person Dinners (Inner Circle Membership)Lastly, I'll be hosting private, small-group dinners in cities worldwide (with special guests) to help you build a top 1% network online and offline. Each dinner will be limited to ~20 people on a first-come, first-served basis. (Note: Meal cost not included in membership.)The private groups I’m a part of have been all about connecting with high-agency people. Workshops that sharpened my thinking. Discussions that made me better. And the chance to build a powerful network of entrepreneurs and thinkers online AND offline.With Inner Circle, I’m bringing all of this together in one place at an approachable price point.

Launch Week Membership Pricing

Free Membership:• Two short essays per weekPaid Membership — $15/month or $120/year (33% discount)• Two short essays per week
• Access to participate in members-only comments under each essay
• Invite to join real-time text conversations I start via private Substack Chat
Inner Circle Membership — $300/year• Everything in Paid Membership, plus:
• Monthly workshops on skills for a better life and business
• Invitations to exclusive, intimate in-person dinners
• Full access to an ever-growing archive of workshop recordings
• The ability to start threads and lead conversations in chat
These rates are available until Saturday, May 10th, at 8:00 p.m. EST. After that, prices will increase to $20 per month, $180 per year, and $400 per year for the Inner Circle.Your launch rate will remain locked in as long as you stay subscribed.The first essay will be published on Monday, May 12th, to kick off our first discussion among Unsubscribe members. And our first event, Using A.I. to Enhance Your Life and Business with Dan Koe, will take place on Wednesday, June 11th.If you’re craving a smart group of people building lives they genuinely love, supported by work they enjoy, I hope you’ll join us.You can subscribe below to choose a free, paid, or inner circle membership.

Cheers,
Justin